BATHROOM
REMODEL
SCALED.
A B2B lead generation provider stuck with $45-$75 CPL and unstable volume. We rebuilt their entire lead engine, cutting cost per lead to $25 avg and delivering 506 leads in the first month.
The Client
A B2B lead generation provider specializing in bathroom remodeling projects, partnering with national-level remodel brands like National Bath USA and other regional remodeling companies.
Their business model relies on sourcing high-intent, exclusive homeowner leads and selling them to major remodel firms at competitive rates, a model that only works when CPL stays low and volume stays high.
The Challenge
Before partnering with Seedient, the client faced a compounding set of problems that made profitable lead reselling nearly impossible.
Lead Costs Were Too High. Existing campaigns were returning $45-$75 CPL, which made it difficult to profit when reselling leads to remodel firms.
Lead Volume Was Too Low. They needed more leads, not just better quality. Volume was the immediate priority to keep distributor partners satisfied.
Competing Agency Underperforming. Another agency was running simultaneously with nationwide targeting, producing inconsistent and overlapping results.
Minimal Meta Ads Experience. The Home Handyman Heroes brand had not leveraged Meta Ads effectively before, leaving a major growth channel completely untapped.
No Real-Time Reporting System. Lead buyers needed instant access to incoming leads, but no automated routing or delivery system existed, causing delays and trust issues.
Our Solution
We executed a full-funnel lead generation system, covering campaign architecture, creative production, backend automation, and ongoing performance optimization.
- Built Meta Lead Form Campaigns focused on high-intent homeowner audiences
- Integrated ZIP-code level targeting across all approved regional lists
- Designed multiple creative angles leveraging compliance-safe claims and visuals
- Conducted competitor and industry ad analysis to identify winning formats
- Produced scroll-stopping video and static creative sets
- Developed clear offer-driven messaging that matched homeowner urgency
- Set up backend automation to route leads instantly to lead buyers
- Built live dashboards and reporting visibility for all stakeholders
- Created lead source tagging and tracking for attribution and ROI clarity
- Weekly review calls and Slack communication with the client team
- Bid strategy refinements, audience expansion tests, and exclusion filtering
- Performance-driven creative refresh cycles to prevent ad fatigue
Results
Campaign Insights Snapshot
Real Meta Ads Manager data from active campaigns across 6 campaigns, 506 leads, $16,177 total spend.
Services Provided
YOUR BRAND.
NEXT.
If your CPL is too high, your lead volume is inconsistent, or your reporting is delayed, we know exactly how to fix it.
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